How to Write a Sales Letter for English Learners

How to Write a Sales Letter for English Learners Sales letters are a type of business letter used to introduce products or services to consumers.  Use the following example letter as a template to model your own sales letter on. Notice how the first paragraph focuses on issues that need to be resolved, while the second paragraph offers a specific solution. Example Sales Letter Document Makers2398 Red StreetSalem, MA 34588 March 10, 2001 Thomas R. SmithDrivers Co.3489 Greene Ave.Olympia, WA 98502 Dear Mr. Smith: Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your most important documents. At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at and set up and appointment with one of your friendly operators. Sincerely, (signature here) Richard BrownPresident RB/sp Sales Emails Emails are similar, but they do not include an address or signature. However, emails do include a closing such as: Best regards, Peter Hamilton CEO Innovative Solutions for Learners   Sales Letters Goals There are three main goals to achieve when writing sales letters: 1) Grab the Readers Attention Try to grab your readers attention by: Offering a solution to a problem that the reader may have.Telling an interesting (short) story  Presenting an interesting fact or statistic Potential clients need to feel as if a sales letter speaks or relates to their needs. This is also known as a hook.   2) Create Interest   Once youve grabbed the readers attention, youll need to create interest in your product. This is the main body of your letter.   3) Influence Action   The goal of every sales letter is to convince a potential customer or client to act. This doesnt necessarily mean that a client will purchase your service after reading the letter. The goal is to have the client will take a step towards gathering more information from you about your product or service. Useful Key Phrases to Avoid Being Seen as Spam Lets be honest: Sales letters are often just thrown away because so many people receive sales letters - also known as spam (idiom useless information). In order to get noticed, its important to quickly address something important that your prospective client may need.   Here are some key phrases that will help you catch the readers attention and present your product quickly: Are you having trouble ...This is why it is important to have ...At X, we have the skills and experience to ...May we stop by and offer you a FREE estimate of how much it would cost to ...If so, give us a call at X and set up and appointment with one of your friendly operators. Begin the letter with something will catch the readers attention immediately. For example, many sales letters  often ask readers to consider a pain point - a problem that a person needs solved, and then introduce a product that will provide the solution. Its important to quickly move to your  sales pitch  in your sales letter as most readers will understand that your sales letter is a form of advertising. Sales letters also often include an offer to encourage customers to try the product. Its important that these offers are clear and provide a useful service to the reader. Finally, its becoming increasingly important to provide a brochure along with your sales letter providing details about your product. Finally, sales letters tend to use  formal letter structures  and are rather impersonal because they are sent to more than one person.

Biography of Georgy Zhukov, World War II Soviet General

Biography of Georgy Zhukov, World War II Soviet General Marshal Georgy Zhukov (December 1, 1896–June 18, 1974) was the most important and most successful Russian general in World War II. He was responsible for the successful defense of Moscow, Stalingrad, and Leningrad against German forces and eventually pushed them back to Germany. He led the final attack on Berlin, and he was so popular after the war that Soviet Premier Joseph Stalin, feeling threatened, demoted him and moved him to obscure regional commands. Fast Facts: Marshal Georgy Zhukov Rank: MarshalService: Soviet Red ArmyBorn: Dec. 1, 1896 in Strelkovka, RussiaDied: June 18, 1974 in Moscow RussiaParents: Konstantin Artemyevich Zhukov, Ustinina Artemievna ZhukovaSpouse(s): Alexandra Dievna Zuikova, Galina Alexandrovna SemyonovaConflicts: World War IIKnown For: Battle of Moscow, Battle  of Stalingrad, Battle of Berlin Early Life Georgy Zhukov was born on December 1, 1896, in Strelkovka, Russia, to his father, Konstantin Artemyevich Zhukov, a shoemaker, and his mother, Ustinina Artemievna Zhukova, a farmer. He had an elder sister named Maria. After working in the fields as a child, Zhukov was apprenticed to a furrier in Moscow at age 12. Completing his apprenticeship four years later in 1912, Zhukov entered the business. His career proved short-lived because in July 1915, he was drafted into the Russian Army to honorably serve during World War I. Following the October Revolution in 1917, Zhukov became a member of the Bolshevik Party and joined the Red Army. Fighting in the Russian Civil War (1918-1921), Zhukov continued in the cavalry, serving with the famed 1st Cavalry Army. At the wars conclusion, he was awarded the Order of the Red Banner for his role in putting down the 1921 Tambov Rebellion. Steadily rising through the ranks, Zhukov was given command of a cavalry division in 1933 and later was named deputy commander of the Byelorussian Military District. Far East Campaign Evading Russian leader Joseph Stalins Great Purge of the Red Army (1937-1939), Zhukov was selected to command the First Soviet Mongolian Army Group in 1938. Tasked with stopping Japanese aggression along the Mongolian-Manchurian border, Zhukov arrived after the Soviet victory at the Battle of Lake Khasan. In May 1939, fighting resumed between Soviet and Japanese forces. They skirmished through the summer, with neither gaining an advantage. Zhukov launched a major assault on August 20, pinning down the Japanese while armored columns swept around their flanks. After encircling the 23rd Division, Zhukov annihilated it, forcing the few remaining Japanese back to the border. As Stalin was planning the invasion of Poland, the campaign in Mongolia ended and a peace agreement was signed on September 15. For his leadership, Zhukov was made a Hero of the Soviet Union and was promoted to general and chief of general staff of the Red Army in January 1941. On June 22, 1941, the Soviet Union was invaded by Nazi Germany, opening the Eastern Front of World War II. World War II As Soviet forces suffered reverses on all fronts, Zhukov was compelled to sign the Directive of Peoples Commissariat of Defense No. 3, which called for a series of counterattacks. Arguing against the plans in the directive, he was proven correct when they suffered heavy losses. On July 29, Zhukov was sacked as chief of general staff after recommending to Stalin that Kiev be abandoned. Stalin refused, and more than 600,000 men were captured after the city was encircled by the Germans. That October, Zhukov was given command of the Soviet forces defending Moscow, relieving Gen. Semyon Timoshenko. To aid in the citys defense, Zhukov recalled Soviet forces stationed in the Far East, quickly transferring them across the country. Reinforced, Zhukov defended the city before launching a counterattack on December 5, pushing the Germans 60 to 150 miles from the city. Afterward, Zhukov was made deputy commander-in-chief and was sent to the southwestern front to take charge of the defense of Stalingrad. While the forces in the city, led by Gen. Vasily Chuikov, battled the Germans, Zhukov and General Aleksandr Vasilevsky planned Operation Uranus. A massive counterattack, Uranus was designed to envelop and surround the German 6th Army in Stalingrad. Launched on November 19, Soviet forces attacked north and south of the city. On Feb. 2, the encircled German forces finally surrendered. As operations at Stalingrad concluded, Zhukov oversaw Operation Spark, which opened a route into the besieged city of Leningrad in January 1943. Zhukov was named a marshal of the Soviet military, and that summer he consulted for the high command on the plan for the Battle of Kursk. Correctly guessing German intentions, Zhukov advised taking a defensive stance and letting the German forces exhaust themselves. His recommendations were accepted and Kursk became one of the great Soviet victories of the war. Returning to the northern front, Zhukov lifted the siege of Leningrad in January 1944 before planning Operation Bagration. Designed to clear Belarus and eastern Poland, Bagration was launched on June 22, 1944. It was a stunning triumph, Zhukovs forces stopping only when their supply lines became overextended. Then, spearheading the Soviet thrust into Germany, Zhukovs men defeated the Germans at Oder-Neisse and Seelow Heights before encircling Berlin. After battling to take the city, Zhukov oversaw the signing of one of the Instruments of Surrender in Berlin on May 8, 1945. To recognize his wartime achievements, Zhukov was given the honor of inspecting the Victory Parade in Moscow that June. Postwar Activity Following the war, Zhukov was made supreme military commander of the Soviet Occupation Zone in Germany. He remained in this post for less than a year, as Stalin, threatened by Zhukovs popularity, removed him and later assigned him to the unglamorous Odessa Military District. With Stalins death in 1953, Zhukov returned to favor and served as deputy defense minister and later defense minister. Though initially a supporter of Soviet leader Nikita Khrushchev, Zhukov was removed from his ministry and the Communist Party Central Committee in June 1957 after the two argued over army policy. Though he was liked by Communist Party General Secretary Leonid Brezhnev and Soviet leader Aleksei Kosygin, Zhukov was never given another role in the government. He remained in relative obscurity until Khrushchev fell from power in October 1964. Death Zhukov married late in life, in 1953, to Alexandra Dievna Zuikova, with whom he had two daughters, Era and Ella. Following their divorce, in 1965 he married Galina Alexandrovna Semyonova, a former military officer in the Soviet Medical Corps. They had a daughter, Maria. The World War II hero was hospitalized after suffering a serious stroke in 1967 and died after another stroke on June 18, 1974, in Moscow. Legacy Georgy Zhukov remained a favorite of the Russian people long after the war. He was awarded Hero of the Soviet Union four times in his career- 1939, 1944, 1945, and 1956- and received many other Soviet decorations, including the Order of Victory (twice) and the Order of Lenin. He also received numerous foreign awards, including the Grand Cross of the Legion dHonneur (France, 1945) and the Chief Commander, Legion of Merit (U.S., 1945). He was allowed to publish his autobiography, Marshal of Victory, in 1969.

5 Year E-Mini Bundle Futures of Eurodollar Contracts Essay - 1

5 Year E-Mini Bundle Futures of Eurodollar Contracts - Essay Example This pack allows transaction of the monetary equivalent of 20 quarterly Euro Dollar terminations in a single contract. Through Eurodollar contract, organizations can get the following benefits: Â  Limits of arbitrage are usually seen as one of two building blocks needed to clarify irregularities. The presence of price limits and margin necessities on a futures contract are usually disregarded in the assessment and arbitrage settings. There are several limitations in the price of futures contracts and it is ensured by future arbitrage. The existence of price limits helps to minimize the instability of prices by defending organizations against market overreaction. However, price limit can also make future contracts less liquid. Future arbitrage makes future contracts more valuable. Arbitrage generates a strong connection among the futures and commercial values (New York University, n.d.). Â  Limit of arbitrage is significant for behavioral descriptions of irregularities and wider revision of asset valuation. Limit of future arbitrage is a portion of finance plan to clarify variances based on investors’ emotional prejudices. Arbitrageurs can face the following price limitations: Â  The interest rate swap is a derivative to interchange interest rate for accomplishing lesser borrowing rates. Swap players can change interest rate from static to floating and vice versa. Swapping is beneficial when one player desires to get an amount with a floating interest rate while other player wishes for preventing future risks by getting a static interest rate in its place. In swapping, both players have their own primaries.

Measurement Of Concrete Workability Essay Example | Topics and Well Written Essays - 1500 words

Measurement Of Concrete Workability - Essay Example The volume of water affects the density of the concrete. The more the water content, the greater the workability of the concrete. High contents of water results in higher fluidity and hence better workability. An increase in the water/cement ratio decreases the compressive strength of the concrete. Large water/cement ratios increase the fluidity of the mixture and this can even cause the concrete to collapse. The method of curing used also affects the strength of the compressive strength of the mixture. All methods except the air curing method increase the compressive strength. Characteristic strength is used since it is normally based on statistical concepts as it is the strength below which no more than 5 % of all the cubes that have been tested from the concrete mixture will fall. It is expected that 95 % of all the cube samples will have strength in excess of the design characteristic strength. The practicality of placing concrete into a tightly spaced mold containing reinforceme nt is limited by the process of casting the concrete and the cost of performing this operation. In order to achieve a good compaction, vibration is done on the concrete mix using a screed board vibrator. This removes the air spaces present in the mixture. The amount of water available in the mix improves the workability of the concrete. The greater the content of water, the greater the workability of the concrete. High contents of water usually result in higher fluidity and hence better workability.

Sex, Drugs, Disasters, and the Extinction of Dinosaurs by Stephen Jay G

â€Å"Sex, Drugs, Disasters, and the Extinction of Dinosaurs† is written by Stephen Jay Gould, professor of geology and zoology at Harvard. This essay is one of more than a hundred articles on evolution, zoology, and paleontology published by Gould in national magazines and journals. It tells about scientific proposals for the extinction of dinosaurs – a confusing but an exciting problem that humanity tries to solve. By analyzing and describing each of the claims for the reptiles’ demise – sex, drugs, and disasters – Gould differentiates bad science from good science and explains what makes some theories silly speculations, while the other, a testable hypothesis. Any hypothesis, Gould says, begins with the collection of facts. In this early stage of a theory development bad science leads nowhere, since it contains either little or contradicting evidence. On the other hand, Gould suggests, testable proposals are accepted temporarily, furthermore, new collected facts confirm a hypothesis. That is how good science works. It is self-correcting and self-developing with the flow of time: new information improves a good theory and makes it more precise. Finally, good hypotheses create logical relations to other subjects and contribute to their expansion. The disaster theory, Gould claims, is an example of good science. It has testable evidence and has an impact on studies in other fields of science, it develops further and explains why the extinction of dinosaurs occurred simultaneously with other events. This theory suggests that a large comet hit the Earth sixty five million years ago, causing the cloud of dust to rise into the sky and to block sunlight. As a result, world temperatures went down significantly, the ice age bega... ...r optimum temperatures, hot climate caused the dinosaurs to heat up beyond their optimum. However, the heat didn’t kill them, but sterilized the males, because their testes functioned at certain temperatures. Gould argues that this theory is untestable, and the experiments with the influence of extreme temperatures on modern alligators do not necessarily explain the extinction of dinosaurs. Furthermore, many questions are not answered because of the absence of evidence. Gould states that this theory is another example of bad science. Sex, drugs, and disasters are both popular topics that grab public attention and scientific theories of the extinction of dinosaurs. While sex and drug hypotheses represent silly speculations, the disaster claim is good science: it provides testable evidence, has an impact on other scientific fields, and generates continuous research.

Microscopes and Microscopy

Microscopes and Microscopy Introduction The purpose for including a lab on microscopy in his course is because it is a very important tool in making detailed observations. This lab helps the average person realize that there is much more to things than what you see with the naked eye. In the field of human biology microscopes are very important for many reasons. In the late 1500’s a scientist named Zacharias Janssen created the first microscope of it kind and now we have several microscopes that are very important to the study of human biology. The compound microscope is used to view individual cells as well as living cells such as hair. Electron microscopes can be used to view things such as biological tissues and organisms. Also, another popular microscope used in human biology is the stereo microscope, which is commonly used to dissect and examine human tissue. Discussion When studying the â€Å"optics† slide in the interactive section of this lab it displayed image orientation. To display this it took the letter â€Å"e† and showed you the standard view to the naked eye and then it showed you the view through a light microscope and it looked very different. The â€Å"e† was upside down and backwards left while looking down in the microscope. The reason it looked like this was because of the shape and lenses in the microscope. While studying the color threads on the interactive microscope you notice that the colors are red, green, and yellow from top to bottom. The magnification that was useful in helping me determine the order was 400x. This magnification allowed me to see that the yellow color thread was on the bottom and that the green color thread was in the middle. The optical principles that are in play here are perfect lens characteristic and transmitted light microscopy optical pathways. Interpupillary distance is the distance between the centers of the pupils of the two eyes. The way to determine what the interpupillary distance is with a device called a pupil meter. This device presents a binocular subject that can be set from a close viewing distance out to optical infinity. The diopter setting is a control knob on a microscope that helps your eyes view something similar in proper relation instead of allowing each individual eye to view the subject differently. It is necessary to locate an object using the low objective because it allows you to gain a better focus before switching to the high power objective and makes it so you don’t have to make much of an adjustment on the high power objective. Just trying to focus using the high power objective could get very time consuming. Reducing the iris diaphragm aperture on a microscope will clarify an image focused under high power, but it would be letting less light in the field of view. The reason it would clarify the image is because under high power it doesn’t take much light to bring whatever you are viewing into focus due to the strength of the lens. If my lab partner was having problems locating onion cells using a parfocal microscope with the low power objective and just switched to the high power objective I would tell her that this is an incorrect way to bring the onion cells into focus. I would advise her that she would need to continue to bring the onion cell into focus with the low power objective because once you have it in focus with the low power objective you can switch to the high power objective with out making any changes to the focus. I am striving to become a nurse and I believe that in that career field it is extremely important for me to be especially knowledgeable regarding microscopy. While working as a nurse it is going to be extremely important for me to know what microscopes are going to be best to use in certain circumstances. For my career field it is going to be very important to understand how to use a microscope and that goes for knowing how to bring cells into more focus as well as knowing that I need to bring what I am viewing into focus under the low power objective.

Women Characters in The White Queen (Wars of the Roses)

In June, 2013, BBC One debuted a 10-part series, The White Queen, a depiction of the Wars of the Roses seen through the eyes of key women, and based on a series of historical novels by Philippa Gregory. The White Queen refers to Elizabeth Woodville, and The White Queen is the title of Gregorys first book in the series that is being adapted. Dont expect it to be exactly history -- but Gregory has respect for history, and that will likely show through in the series as well, even though there will be lots of poetic license taken. The other books in the series are The Red Queen  (about Margaret of Anjou), The Kingmakers Daughter  (about Anne Neville),The Lady of the Rivers (about Jacquetta of Luxembourg), The White Princess  (about Elizabeth of York)  and  The Kings Curse  (about Margaret Pole.) The sequel BBC One series,  The White Princess,  debuted in 2017. You can also see this as something of a prequel to the popular series, The Tudors. Elizabeth Woodville was the grandmother of King Henry VIII, featured in that series. Here are some of the women youll likely encounter in the series, and some of their interconnections -- youll see why Gregory called the series on the Wars of the Roses The Cousins War -- many close relatives found themselves on opposite sides. Many of the key characters traced their ancestry to the sons of Edward III of England, or to other kings of England. The White Queen and Her Family Elizabeth Woodville (1437 - 1492), widow of Sir John Grey who was on the Lancastrian side in the Wars of the Roses, and who was killed in the battle at St. Albans. The legend of her meeting with Edward IV under an oak tree by the side of a road is a very early one. That they secretly married and thwarted the marriage plans for Edward being made by Edwards uncle, the Earl of Warwick (known as the Kingmaker), is historical. One of her sons by John Grey was an ancestor of Lady Jane Grey.Jacquetta of Luxembourg, mother of Elizabeth Woodville, was a descendant of Englands King John. Her father was a French count. Jacquettas first husband was the brother of Henry V. She had no children by that first marriage, but at least ten by her second to Richard Woodville. She was accused during her lifetime of using witchcraft.Elizabeth of York (1466 - 1503), eldest daughter of Elizabeth Woodville and Edward IV, became the queen consort of Henry VII and mother of Henry VIII, Mary Tudor and Margaret T udor.Catherine or Katherine Woodville(~1458 - 1497), sister of Elizabeth Woodville, who married advantageously thanks to her connection to her sister the Queen. She became the Duchess of Buckingham and the Duchess of Bedford.Mary Woodville (~1456 - 1481), another sister of Elizabeth Woodville, was able to marry the heir to the Earl of Pembroke through her sisters connections. Her father-in-law was executed by Warwick, the Kingmaker.Cecily of York (1469 - 1507) was the second surviving daughter of Edward IV and Elizabeth Woodville. (An older sister, Mary of York, died in 1482, before she could be married.) Edward tried to marry her to the Scottish royal heir, then to that heirs brother, but Edward died before that could be complete. Then Cecilys marriages were arranged -- and unarranged -- by the next two kings, Richard III (her uncle) and Henry VII (her brother-in-law). The Kingmaker and His Family Richard Neville, 16th Earl of Warwick, (1428 - 1471) was a powerful figure in the drama of the Wars of the Roses. He used his female family connections to advantage, including gaining the Warwick title itself through his wifes inheritance. He was called the Kingmaker, as his presence -- and that of the troops he could muster -- would make a difference in which king won. Lady Anne Beauchamp (1426 - 1492), Countess of Warwick, wife of the Kingmaker, mother of Anne Neville and Isabella Neville. She was an heiress, inheriting the Warwick titles because no male heirs remained, and bringing them to her husband. She was descended on the maternal side from King Edward III and the powerful Despenser family.Cecily Neville (1415 - 1495), was the aunt of the Kingmaker. She was the mother of Edward IV as well as of George, Duke of Clarence, and Richard, Duke of Gloucester, was married to Richard, Duke of York, who was the heir of Henry VI and his protector during his minority and during one or more bouts of insanity. Both Cecily and her husband were descendants of King Edward III of England and his wife, Philippa of Hainault. Cecilys mother was a daughter of John of Gaunt and Katherine Swynford.Anne Neville (1456 - 1485), daughter of Richard, Duke of York, called the Kingmaker, who was a nephew of Cecily Neville. She first married Edward of York, son of Henry V I of England, but after his early death, married Richard, Duke of Gloucester, the future Richard III, brother of Edward IV (and son of Cecily Neville). Richard and Anne were first cousins once removed.Isabella Neville (1451 - 1476), sister of Anne Neville, and thus daughter of the Kingmaker and great niece of Cecily Neville. She was also known as Isabel. She married George, Duke of Clarence, a younger brother of Edward IV (and older brother of Richard III, Anne Nevilles second husband), and also a son of Cecily Neville. Isabella and George were first cousins once removed. From the House of Lancaster Margaret of Anjou (1429 - 1482), was the queen consort of the Lancastrian king, Henry VI of England, with whom Edward IV contended in the Wars of the Roses. Margaret of Anjou was herself an active Lancastrian leader. Elizabeth Woodville had been a maid of honor serving Margaret of Anjou when she married Sir John Grey.Margaret Beaufort (1443 - 1509) was the Red Queen to Elizabeth Woodvilles White Queen. She was married to Edmund Tudor when she was only 12, and gave birth to his child after he died in Yorkist captivity. That child later became Henry VII. Though she married twice more, she never had more children, and threw her support to her sons cause in the Wars of the Roses. More? These women arent likely to be in the series, except by reference, but are important to the context of the story. Catherine of Valois (1401 - 1437), sister-in-law of Jacquetta, was the queen consort of Henry V of England and mother of Lancaster king Henry VI. She was also the grandmother of Henry VII, the first Tudor king, via her second husband, Owen Tudor. This is the same Henry VII who married Elizabeth Woodvilles daughter, Elizabeth of York. Catherines father was Charles VI of France. She is not likely to make an appearance in The White Queen: she died the year that Elizabeth Woodville was born.Margaret of Burgundy, a sister of Edward IV who was friendly with Edwards new wife Elizabeth Woodville. Margaret was married off to the Duke of Burgundy a few years after Edward became king, and after the Tudor triumph, her home became a haven for Yorkists in exile.Lady Jane Grey was descended from one of Elizabeth Woodvilles sons by her first husband, John Grey, and from one of Elizabeth Woodvilles daughters, Elizabeth of York, by her second husband Edward IV, through Elizabeth of Yorks and Henry VII s daughter Mary Tudor.Margaret Pole (1473 - 1541) was the daughter of Isabella Neville and George, Duke of Clarence. She was a peeress in her own right, and eventually earned the enmity of Tudor King Henry VIII. The Roman Catholic Church beatified her as a martyr in 1886.Elizabeth Tilney (1447 - 1497) was a lady-in-waiting to Elizabeth Woodville. Whether shell appear in the series I doubt, but it would be a subtle foreshadowing of the Tudor era: she was grandmother to both Anne Boleyn and Catherine Howard, second and fifth wives of Henry VIII. One way women often got entangled into the Wars of the Roses: illegitimacy controversies. Learn more about some of those: Birther Controversies and the Wars of the Roses Many of these same women were portrayed in Shakespeares Richard III as well.